Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Custom visual content builds trust faster by showing real people, products and operations. Original photos and videos outperform stock by improving engagement across web and social platforms. A professional photo or video shoot can provide high-quality, custom visual assets essential for effective marketing. Whether you are a small business or a large corporation, you can benefit from photos and videos that help build trust, enhance your website’s visual experience, drive social media engagement and create impactful print media campaigns that stand out from competitors relying on generic stock imagery. Photo and video content dominate how consumers interact with businesses today . Consumers often scroll past walls of text but routinely pause for compelling images and video clips.…