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Skechers Strikes Deal With WNBA to Become Official League Partner

WWD·Stephen Garner·26 days ago
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Skechers has inked a new multiyear deal with the Women’s National Basketball Association to become an official partner of the league. The now-private footwear brand noted that its signed players Kiki Iriafen, Rickea Jackson and Jackie Young will kick off the partnership on court for the WNBA ’s milestone 30th season. David Weinberg, chief operating officer at Skechers , said in a statement that partnering with the WNBA illustrates the footwear company’s long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level. “Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time,” Weinberg noted.…

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