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oscar magnuson on building a brand DNA that resists fleeting trends

designboom | architecture & design magazine·lisa kostyra I designboom·4 days ago
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#designboom#design#magnuson#brand#oscar#series
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A SERIES ON THE VISIONARIES SHAPING BRAND DNA Since design and brand evolution are accelerating at an unprecedented pace, designboom and Most Studios present Navigators of Design . This 10-part interview series sits down with the senior leaders who are steering the world’s most influential companies through rapid industry shifts. Through conversations with Creative Directors, CEOs, and Heads of Design, the series provides a platform for visionaries who view design not as a superficial final step, but as a strategic business tool anchored at the core of a company’s survival. Launching the first feature, we speak with Oscar Magnuson, founder of the eponymous Stockholm-based eyewear brand, about maintaining a long-term horizon in a market dominated by fast-moving trends.  ‘The danger of being too trendy is that you can just as quickly become untrendy. At Oscar Magnuson Spectacles, we do not believe in pushing trends or hunting clicks.…

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