*In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.* **Question:** **As AI agents become more capable of comparing products and aiding purchase decisions, how should B2B vendors optimize content and structured data for discovery by autonomous agents?** **MarTechBot’s answer:** B2B buying is complex, slow and increasingly digital — and soon, it may also be automated. As consumer-facing brands brace for the rise of AI agents that research, compare and even transact on behalf of users, B2B marketers should pay attention, too. Intelligent agents won’t stay confined to retail. Agentic AI — systems capable of making autonomous decisions within user-defined constraints — is already influencing how products get discovered. In B2C, that means bots may soon browse specs, reviews and pricing without ever displaying the brand’s homepage.…