A lasting ecommerce brand is more than a line of products or a catchy name — it’s a tone, a feeling, a community. Customers often don’t buy products for their features or price tags alone. They buy into values and excitement. They buy into a personality-affirming culture. They buy into a brand.  Creating a lasting ecommerce brand requires a true understanding of your audience — who they are, what they care about, and how only you can meet their needs — both objectively and emotionally.  So exactly what is branding and how do you create one you’re proud of? Let’s get to work. Branding is the process of crafting a distinct identity for your company. It shapes how people perceive your business and helps you come to mind first when customers need your products or services. When you think of your favorite products, what comes to mind?  When you hear the name Wendy’s, you might recall one of their sarcastic and playful comments on social media.…