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LinkedIn cuts marketing staff, boosts AI usage for growth

Business Insider·Charles Rollet·22 days ago
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An internal memo shows LinkedIn's new marketing playbook: fewer staff, tighter budgets, and more AI LinkedIn CMO Jessica Jensen. Arnold Jerocki/Variety via Getty Images LinkedIn's marketing team is embracing AI as it cuts staff, an internal memo shows. Marketing will also reduce its ad spending, according to an email from LinkedIn CMO Jessica Jensen. LinkedIn says it's positioning itself for future success as it implements "organizational changes." The marketing team wasn't spared from LinkedIn's layoffs on Wednesday. LinkedIn chief marketing and strategy officer Jessica Jensen sent an email saying the company is reducing roles "across our team" to cut costs. "Growth is more competitive, infrastructure costs continue to rise and AI is reshaping how work gets done," read Jensen's email, which was viewed by Business Insider.…

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