Leaders at Possible on marketing's future with AI

2026-05-01

AI was a major topic at Possible 2026, with marketing leaders discussing its role as a powerful tool that still requires human judgment and creativity. "AI is the Stradivarius for marketing," says AJL Advisory CEO Lou Paskalis, emphasizing the need for skilled humans to "play the instrument." JPMorgan Chase's Tracy-Ann Lim warns against relying too much on AI, citing the importance of trust as a new ROI. "AI can't replace judgment and taste and critical thinking. If you delegate that, you're going to be less valuable to others."

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