Here is something most roofing companies never think to check. Open your own website on your phone. Find the contact form. Try to fill it in while standing up, with one hand, the way a homeowner actually would after noticing something wrong with their roof on a Saturday afternoon. How many fields are there? How long does it take to get to the submit button? Does the keyboard cover half the screen when you tap on a field? Does it ask for information you genuinely need before you have even spoken to the person? Most roofing contact forms fail this test badly. Not because the business owner does not care about enquiries. But because the form was added to the website as an afterthought, nobody tested it as a real user, and the default assumption was that if you put a form on a website people will use it. They will not. Not if the form creates friction. Not if it feels like paperwork.…