A little over a year ago, we launched Shopify Audiences to simplify customer acquisition and help merchants improve return on ad spend (ROAS). Shopify Audiences* now connects to all major advertising platforms, with Snap, Criteo, and TikTok** added to the existing roster of Shopify’s channel ad partners, including Meta, Google, and Pinterest  Shopify Audiences features the highest-performing algorithms yet, reducing customer acquisition costs by up to 50% Shopify is unveiling a new benchmarking functionality that provides deeper insights into a merchant’s ad performance to help them advertise smarter and find new customers A little over a year ago,  we launched Shopify Audiences  to simplify customer acquisition and help merchants improve return on ad spend (ROAS). Since then, we've been fine-tuning it non-stop, rolling out algorithm enhancements every couple of weeks.…