When it comes to social media marketing, the questions commonly asked are “How can you scale your social media?” or “Is social media even scalable?”  The answer to the latter is “Absolutely.”  Social media scalability can become a rather intuitive process if you have the right tools in place.   It all comes down to the metrics and how you measure your social media efforts.  Social media measurements allow you to deals with what actually happened, (conversions, clicks, etc.) versus traditional media measurement which generally only measures potential reach.   These metrics are constantly being refined as more integrated analytics platforms are being developed.   What Should You Be Looking For?…