You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the difference between AI brand mentions and AI citations is becoming increasingly important for SEO and brand visibility. In this article, we’ll break down what AI brand mentions are, how they work, and how they differ from citations. Since we know you’re excited to celebrate your AI visibility win, let’s get straight into it. Table of contents What is an AI brand mention? How do LLMs decide what to mention? Tips to get more mentions AI brand mentions vs AI citations Do citations still matter? AI brand mentions vs.…