It is no exaggeration to say that if you’re not social, it’s like you’re not even there. Social media has become critical in creating a buzz around new products/businesses and marketing in general. Creating a buzz around a new product or service is an integral part of any online marketing campaign. The aim of buzz marketing is to get people talking about your brand by raising awareness of your business in exciting and engaging ways. If you can get enough of the right people onboard then they will act as brand advocates and influence others to check out or purchase your product. It’s estimated that a staggering  80% of our purchasing decisions are based on recommendations! There are a number of techniques the savvy online marketer can deploy to create that all important buzz that will have customers and prospects swarming round their product.   “What’s In it For Me?” Online shoppers are a shrewd bunch.…