Domain Name Consolidation \r\n The market and marketing of Web property domain names is changing. Companies prefer to promote top level domains (TLDs), have the option of selecting brand-relevant domain extensions (e.g. SaaS.com), and no longer need country-relevant domains to optimize search engine result rankings. This provides an opportunity to reduce "domain name fragementation" but also presents business and technical challenges if a migration is required from the active use of multiple domains to one, two, or a few domain names. \r\n I decided to write this blog post to address these challenge because I've seen multiple customers consolidate domain names. From a business perspective, domain name fragmentation has a direct impact on increased operational expenses. However, if a domain name consolidation project is not done properly, it can drive the wrong crowds to the wrong site (or drive wanted crowds away) and impact conversions or the business objectives.…