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Why we trust AI when it makes things up | MarTech

MarTech·Scott Gillum·about 1 month ago
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I went to a developer conference and, by accident, learned something profound about human nature. It started innocently enough — the “All Things AI Conference ” in Durham, NC, had a title too good to pass up.  What I didn’t expect was to be the only marketer among 2,500 developers, nodding along as whurly (yes, that’s his real name), CEO of quantum computing company Strangeworks, dove deep into quantum computing and AI. I was in over my head. But sometimes that’s where the best insights hide. It wasn’t until Luis Lastras, director of language and multimodal technology at IBM, began talking about “small models” that I finally recognized something. Luis said something that struck me that I didn’t realize: “Hallucinations are intentional.”  Say what?  The answer is… According to Luis, hallucinations are a way for developers to learn how models work. Because the models operate autonomously, they don’t filter out what they output — at least not yet.…

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