Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps. The Gist Email isn’t failing — attribution is. Performance drops often stem from SMS, push and paid media cannibalizing conversions and muddying credit, not true email decline. Omnichannel without orchestration backfires. Without coordinated messaging and shared metrics, brands create redundancy, fatigue and zero-sum channel competition instead of incremental value. Most issues are operational, not creative. Over-frequency, poor deliverability, weak automation and flawed design quietly erode results more than campaign quality. Automation is the biggest missed lever. Top programs drive ~25%+ of revenue from triggered emails, yet many teams overinvest in batch sends instead of optimizing lifecycle flows. Email health still matters. Low engagement signals deliverability risk, creating a downward spiral that suppresses visibility and performance.…