We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can do?” Now the novelty has faded and it’s time for something much less flashy but far more critical: making AI actually work for our businesses. Here’s where things stand. The tools are here. A whopping 91% of marketing teams have some AI in their stack, per Jasper’s “State of AI in Marketing Report.” Despite that, fewer of us are feeling confident about what we’re getting out of it. Only 41% of marketers say they can prove the ROI, down from nearly half the year before. The culprit? It’s not the technology. It’s maturity. Take a look at the “2025 State of Marketing AI report” by SmarterX and Marketing AI Institute. Up to 75% of companies say they don’t have a real AI roadmap for the next year or two. We’re sprinting ahead, but many of us aren’t sure what the finish line even looks like. If you’re a CMO or martech leader, you probably aren’t asking, “Are we using AI?” anymore.…