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Amorepacific’s Mamonde Launches on Amazon
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Amorepacific’s Mamonde Launches on Amazon

WWD·James Manso·29 days ago
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Amorepacific is bringing another K-beauty heavyweight to the U.S. The beauty conglomerate has launched Mamonde, its flower-focused skin care line, on Amazon . Prices range from $20 to $27. “The idea is blending botanicals and floral-derived actives with powerful skin care ingredients to bring a ‘flower skin care science’ to the consumer,” said Julien Bouzitat, senior vice president of Amorepacific’s prestige business. “The packaging is very colorful and meant for the digital era.” Related Articles Mamonde is “accelerating the penetration of the group in the U.S. market,” with Hanyul, Aestura and Iope being more recent launches than sister brands Sulwhasoo, Innisfree and Laneige, Bouzitat said. “We know there is, of course, a resurgence of interest in the third K-beauty wave in the U.S., and the ambition is to bring all the power of our research and development, patented technology and ingredients across the portfolio,” Bouzitat said.…

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