The CMO role offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned. By , Head of Content & Media April 15, 2026 • 2 minutes read Table of Contents Table of Contents It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity. In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO.   Episode guide 1:11: Meet Steven Quach 2:20: What did Steven learn in his first two quarters as a CMO? 4:56: What was surprising about the CMO role? 7:09: How is Steven approaching the role of AI in the marketing organization?…