A viral drink turned lifestyle, matcha is redefining café culture across the UAE Last updated: May 02, 2026 | 13:35 The rise of matcha spots reflects a shift in how young UAE residents connect Unsplash Dubai: By mid-morning in the UAE, café counters begin to glow in shades of green. Iced cups layered with milk and matcha line marble tables, phones come out, and conversations slow just enough for a few carefully curated photos. What was once a traditional Japanese tea has taken on a new identity in the UAE, one that blends ritual, aesthetics, and a distinctly social energy. Matcha is no longer just a drink here. It has become a lifestyle marker, especially among young women who have turned it into a shared experience, what many now casually call “matcha culture.” Get updated faster and for FREE : Download the Gulf News app now - simply click here .…