Question for people working on AI search visibility: For a B2B company with a weak brand footprint, would you optimize the official site first, or start with third-party sources like LinkedIn, Reddit, Medium, industry directories and guest posts? I can see both sides. Website-first argument: You need a first-source page for the brand. The company needs one stable version of facts. Case evidence and service boundaries should live somewhere official. Third-party content needs a place to point back to. Third-party-first argument: New sites may take time to get indexed. AI search often cites high-authority platforms. Community threads and articles can create earlier discovery. The brand may need external validation before the official site is trusted. My current view is: do a small website foundation first, then use source mapping to choose third-party platforms. If AI is already citing Reddit or LinkedIn for the category, publish there. If it cites official docs or company pages, strengthen the site.…