It’s Lyst Index time again, and Chanel has been declared the hottest brand for the first quarter of 2026. Wednesday (April 29), the latest iteration of the widely cited report, covering the period from January through March of this year, was made public, with Chanel—which named Bottega Veneta alum Matthieu Blazy its creative director back in 2024—indeed revealed as being atop the hottest brands ranking. For the Q126 report, which also includes breakdowns of the hottest products and the latest industry trends, the Lyst team employed a new methodology when putting together their rankings. In short, these three “data dimensions,” per press notes, are key to the ranking process: desire, demand, and discovery. Chanel’s distinction of being the current “hottest brand” finds the French luxury label coming out on top ahead of Saint Laurent , Dior , Miu Miu, and Gucci .…