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Take-Two CEO says 'former Rockstar employees' have tried to match GTA's success and 'haven't been able to'—and while he doesn't name names, that's gotta sting for a certain someone

PCGamer latest ·Harvey Randall·3 days ago
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(Image credit: Build a Rocket Boy / Bloomberg) Strauss Zelnick, CEO of Take-Two Interactive (which owns Rockstar, as well as several other companies) has a pretty middling view on AI . He's not purely against it (of course not, he's a CEO), but he's at least been relatively realistic about not only its potential, but also what its adoption will mean for the company as a whole. Those are comments echoed in an investors meeting (shared here by YouTuber FunThere ) wherein Zelnick commented on a hypothetical put forward by another tech bigwig that AI would let a team of three people make a GTA. Zelnick takes issue with the idea that "therefore they will make a hit that's as big as GTA, and there's zero evidence for that." He continues: "Making hits seems to get harder and harder and harder as entertainment industries mature, we do not have a monopoly on hit creation … Arrogance is the enemy of continued success.…

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