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Max&Co. Opens First London Flagship on Regent Street With an Experiential Edge

WWD·Tianwei Zhang·18 days ago
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LONDON — Max&Co. is stepping up its U.K. ambitions with a flagship planted on the more luxury-focused end of Regent Street , neighboring Burberry, Mulberry and Penhaligon’s. Opened Friday, the split-level store spans 2,600 square feet and was designed to translate the Max Mara Group-owned label’s refreshed positioning into a physical manifestation, anchored by an experience-led retail strategy with a selection of the fall 2026 collection on offer. Maria Giulia Prezioso Maramotti, brand divisional director at Max&Co., who represents the third generation of the family running the business, said the brand’s first U.K. flagship marks a key milestone in its evolution and the growth strategy for the U.K. market. You May Also Like “ London is one of the most influential fashion capitals, and Regent Street gives us a highly visible platform to express our new direction in an immersive way,” she added.…

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