Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its industry by both your target audience and AI? Enter brand optimization. While the phrase may sound new and exciting, brand optimization has been around for years. It’s all about brand consistency, a topic I first wrote about in my second-ever blog article back in 2013. However, though the idea is age-old, the strategies and tactics we use to optimize a brand have evolved. In this article, we’ll dive into what brand optimization is, how you know when you need it, how it differs from a rebrand, and more. Table of Contents TLDR Executive Summary What is brand optimization? Brand optimization vs. digital marketing optimization Do you need brand optimization?…