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Peak Martech: 15,505 Tools, Almost Zero Growth

CMSWire.com·Dom Nicastro·27 days ago
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The martech landscape hit 15,505 in 2026 — barely a move. Scott Brinker tells CMSWire the flat number buries the real story: AI is exposing your stack. The Gist Peak martech is here. The 2026 martech landscape reaches 15,505 products, up just 0.79% from last year after a 100x run since 2011. The market is churning, not freezing. The flat headline number hides 1,488 new products and 1,367 removals, signaling a deeper shakeout beneath the plateau. AI exposes the stack. As AI moves from content generation to orchestration, data quality, governance, integration and context become visible customer experience risks. I've covered Scott Brinker's Martech Supergraphic for 12 years. Proof: Buy or Build a Marketing Cloud? Circa August 2014. In each of those years, the number was the story. How many marketing technology solutions out there this year? Did it grow? Consolidate? Is martech dying? Ok, fine. The number is still the headline. Let's start here.…

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