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EXCLUSIVE: Crown Affair Raises Series C Led by Stride Consumer Partners
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EXCLUSIVE: Crown Affair Raises Series C Led by Stride Consumer Partners

WWD·James Manso·26 days ago
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Crown Affair has closed its Series C, marking the round leader’s first investment in prestige hair care. Stride Consumer Partners, which has invested in Patrick Ta Beauty , Odele, Skinfix and more has led the funding round of undisclosed size, joining past investors like True Beauty Ventures. The news comes on the heels of the brand’s all-door Sephora expansion. “We’ve always been laser focused on the vision and good things take time to build. Last year was the year that people started to understand what we stand for, and we definitely saw that in terms of the business,” said chief executive officer Elaine Choi. “Last quarter, we’ve had some hitter new products like the Overnight Repair Serum, all while sustaining the sales of our continued hero products like the towel, leave-in conditioner and dry shampoo.…

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