Chief marketing officers aiming to become CEOs must master five key business dimensions, writes Francois Bazini. These include:

• Managing trade-offs between growth and profitability.
• Understanding the company's growth algorithm and its health.
• Looking beyond gross margin to consider capital employed.
• Recognizing the operational impact of marketing strategies.
• Understanding how investors perceive the company.

CMOs who excel in these areas demonstrate their ability to create value and drive sustainable growth, making them strong candidates for CEO roles, Bazini writes.