Julia Huang is the founder and CEO Intertrend Communications , which prides itself on being “the Most Award-Winning Result Driven Asian American Advertising Agency.” The company was launched in 1991, “before ‘multicultural marketing ‘ was even considered a serious growth category,” Huang told Entrepreneur. Here she breaks down the launch and growth of her company, and how its success is built on a desire to connect with consumers on an emotional level. Please give the elevator pitch of your business. Intertrend is a multicultural agency built on a simple idea: Asians in America are not just a demographic box to check. We have helped brands understand that culture is not a niche tactic. Thirty-plus years in, we’re still the most awarded shop in the space, and still the most curious. What inspired you to create this business? My “aha moment” was realizing, at that time, multicultural marketing meant just translating an English campaign. Yet language without cultural understanding did not create a connection.…