LG Pra.L SUPERFORM GALVANIC BOOSTER PR KIT ​ This PR kit was created for LG Pra.L, a technical skincare brand dedicated to transforming the skin. To celebrate the launch of the new product, the kit was designed in two versions: Premium and Standard. The Premium Kit was inspired by the form of a computer, one of the most familiar objects in our busy daily lives, to effectively convey both the compact device’s portability and the brand message, “NOTHING STOPS THE GLOW.” By interacting with and “breaking” a monitor screen filled with work notifications, users can reveal and take out the product, creating a playful and immersive unboxing experience. In addition, embossed details and holographic foil finishing were applied to textured white paper stock, enhancing the overall quality while maintaining a clean aesthetic that effectively highlights both the product’s features and the concept of the kit. The Standard Kit was designed with a hidden brand message revealed by opening along a perforated line.…