Most contractor websites I look at are doing one of two things badly: The first kind is the template that screams template — same hero photo of someone in a hardhat shaking hands with a homeowner, the same "Quality Workmanship Since [year]" tagline, the same six "services" boxes that say Roofing / Siding / Gutters / Decks / Remodels / Free Estimates . A homeowner googling for a roof leak at 9pm doesn't book off this. They scroll past it. The second kind is the dead Facebook page treated as a website. Phone number in the bio, last post six months ago, no way to actually request a quote without a phone call you don't want to make at 9pm. The contractor wonders why their leads dried up; the homeowner already called the next guy on the list. A working contractor site doesn't need to be pretty. It needs to do three jobs in under fifteen seconds: answer "do you do my exact problem?", answer "do you serve my zip code?", and capture the lead before the visitor closes the tab. Everything else is decoration.…