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Apple Pay wins at the Webbys as a Messi campaign takes the spotlight

AppleInsider·Andrew Orr·about 1 month ago
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Tue Apr 21 2026, 12:39 PM EDT · 1 minute read Apple Pay Apple's results at the 2026 Webby Awards emphasize the company's wide-ranging focus on both services and marketing, with wins for Apple Pay and a Messi sports campaign. Apple Pay has won both a general Webby Award and a People's Voice Award in the ceremony's Shopping & Retail, Consumer Apps category. The company's video "Lionel Messi Intercepts the Super Bowl" also won the Social Video, Individual award. The Webby Awards are presented by the International Academy of Digital Arts & Sciences . The program recognizes excellence across apps, video, podcasts, and digital media. Across 2026 winners, recognition was concentrated on celebrities, streaming titles, social campaigns, podcasts, and AI products. Apple appeared through payments infrastructure and a high-production branded video. Recognition for Apple usually centers on polished marketing campaigns, which makes the Apple Pay win stand out.…

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