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From Company Name to Full Buying Committee: An Enrichment API Workflow for Enterprise AEs

DEV Community·Zackrag·27 days ago
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I got handed a Tier 1 account — a 3,800-person logistics software company — with one contact in the CRM: a VP of IT who'd downloaded a whitepaper 11 months ago. Six weeks to close. The first thing I did wasn't email that VP. I ran an enrichment workflow to build the full buying committee before touching anyone. It took about 90 minutes to set up the first time and surfaced seven stakeholders I'd never have found by browsing LinkedIn manually. Here's the exact workflow. Why title filtering leaves you single-threaded Most AEs build account contact lists the same way: search by company domain, filter for "VP" or "Director" in the relevant function, export, sequence. That approach only captures the obvious roles. In a real enterprise deal — anything above $80K ACV — the buying committee typically runs 6–10 people (Gartner) across at least three departments. The people who kill deals aren't always the ones with VP in their title.…

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