Why Your Shopify Loyalty Programme Belongs in a Mobile App Loyalty programmes have become table stakes for Shopify merchants. Sign up, earn points, redeem at checkout. The concept is simple. The execution, for most stores, is painfully forgettable. The reason is distribution. Most Shopify loyalty programmes live in email inboxes and web dashboards, two places customers visit on their own schedule and mostly when they already have a problem to solve. A points balance sitting in a weekly digest email competes with dozens of other messages for attention. By the time a customer thinks about redeeming, the email is buried, the balance forgotten, and the programme irrelevant. The State of Loyalty on Shopify The majority of Shopify merchants running loyalty programmes rely on email as the primary engagement channel. Open rates for marketing emails in ecommerce typically sit between 15 and 20 percent, and click-through rates drop to single digits.…