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Customer Service, the New Mercedes-Benz Way

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Customer service can make or break a company. So it’s surprising to learn that Mercedes-Benz – one of the most highly respected car manufacturers in the world – used to have a reputation for dismal customer service. In the book Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, New York Times’ bestselling author Joseph Michelli examines the changes made at the top to rescue the company from itself. Michelli sat down with Knowledge at Wharton to discuss Mercedes-Benz’s colorful history and customer service turnaround on the Knowledge at Wharton on Wharton Business Radio on SiriusXM channel 111 . (Listen to the podcast at the top of this page.) An edited transcript of the conversation appears below. Joseph Michelli: I guarantee you that someone listening to (or reading) this interview right now is remembering how awful it was to be in the service line at Mercedes-Benz.…

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