Menu

Hey Dude Hits Austin With Country-themed ‘Icon’ Store, the Brand’s First Full-price Location
📰
0

Hey Dude Hits Austin With Country-themed ‘Icon’ Store, the Brand’s First Full-price Location

WWD·Vicki M. Young·26 days ago
#2Qy3HTgI
Reading 0:00
15s threshold

“ Hey Dude Country” has arrived in Austin, Tex., at 1709 South Congress Street, representing the brand’s first full-price store. Crocs ‘ sibling — both are owned by Crocs Inc. — has 75 outlet doors, but not one full-price standalone until now. The store, which had a soft launch last Saturday to test logistics and operations, officially opened its doors Thursday. Hey Dude brand president Rupert Campbell described the location, “very famous for music traffic” and a mix of old Texas and new, as ideal for the brand. “There’s a lot of traffic here, particularly on the weekends. Tourism is very strong here as well. [The store’s] not in the shopping center area. It’s on the street area,” Campbell said. “And we designed that purposely because we want to be absolutely in the community, and this is what the store is. It’s an old store that we’ve renovated.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More