Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins interview, an episode of The Floor and 67th Grammys were the exception. #27 was “NFL Weather Delay,” turns out we will watch anything with sports in the title. 😊 Sport is the last bastion of people watching live TV, and together. That is why streaming giants are getting into acquiring sports telecast rights. It is unsurprising then that marketers have been rushing into all sorts of sports advertising. Sponsorships of teams, dresses, balls/bats/cars/horses/sideboards/back panels for interviews. Running expensive paid media ads. Naming stadiums. And, more. At some point, a smart Sr. company leader asks: Look, I’ve enjoyed the hospitality suite, I’ve loved shaking hands with Tom Brady, and my mother-in-law thinks I’m da bomb for getting her into the clubhouse at Augusta National. But for $38 million dollars in marketing, is it doing anything for the business? Darn. Consequences.…