Posted by on Monday, July 8 at 08:38 A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online strategies to create positive content for your brand and eliminate the opposite. Undoubtedly, nowadays, presence in social channels and networking sites is for web hoteliers prerequisite for their brand’s growth. If traveler searches online information for your hotel and the majority of online results are negative, the possibility that this traveler would book the room at your hotel is almost zero. Monitoring your online reputation and then listening your audience and reacting accordingly in order to engage with it, is the path to a successful online marketing strategy in social media.…