Your FAQ is useless to AI. Here's how to fix it. Your FAQ page probably won't show up in ChatGPT. And if it does, Claude won't cite it the same way Google would. That's because AI engines don't read FAQs like humans do. They're looking for something much more specific—and most brands are getting it wrong. The difference comes down to how you structure the page. Google Search has spent 20 years training on FAQ markup and patterns. AI language models are different animals. They're pattern-matching across billions of documents, looking for authority signals. A well-written FAQ can provide those signals. A poorly structured one becomes invisible noise. Start with the questions people actually ask in their own words. Most FAQ pages are written for SEO. You see them. 'What is X?' 'How does X work?' 'Why choose X?' These are marketer questions, not user questions. AI models train on conversational text. Your FAQ needs to match how people really talk.…