Marketing Fandom: Fanatics Commerce, the direct-to-consumer platform within the Fanatics digital sports platform, has named Jamie Gersch chief marketing officer, effective immediately. The role is a newly expanded one and marks the first time one person will oversee all of the company’s marketing functions, including brand, performance and lifecycle. Gersch will be based in San Mateo, Calif., and will report to Andrew Low Ah Kee, chief executive officer of Fanatics Commerce. Gersch has more than two decades of experience and served most recently as chief marketing officer of Rothy’s, where she led global marketing and e-commerce. Prior to that, she was senior vice president and chief marketing officer for Old Navy . She also spent more than a decade at Gap , helping shape the brand’s voice and creative direction. You May Also Like “Fanatics sits at the intersection of sports, culture and commerce in a way that very few others can claim, and that’s an extraordinary place to build from,” said Gersch.…