“We’re working on it.” If you’ve built any product—especially as a small team or solo developer—you’ve probably typed that sentence more times than you can count. It shows up in emails, support chats, Twitter replies, Discord threads, and customer interviews. And every time you say it, it quietly fails to do what you think it does. It doesn’t reassure users. It doesn’t build trust. It doesn’t reduce support load. And most importantly—it doesn’t scale. What it actually does is create ambiguity. Users don’t know: What exactly is being worked onHow important their request isWhen it might be deliveredWhether it’s even aligned with your roadmap So they ask again. And again. And again. At some point, they stop asking—and they leave. This is where most teams misunderstand the problem. They think it’s a communication issue. It’s not. It’s a visibility issue. And the solution isn’t to respond faster. It’s to stop saying it—and start showing it.…