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From Virtual Barnyards to Real Dollars: Andrew Trader on Zynga, 'Gamification' and the Power of Analytics
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From Virtual Barnyards to Real Dollars: Andrew Trader on Zynga, 'Gamification' and the Power of Analytics

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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By combining the might of Facebook with the narrative element of experiential computer games like Oregon Trail or The Sims, social gaming developer Zynga was able to become one of the fastest-growing companies on the Internet.…

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Lesson From Zynga: Not All Founders Make Good CEOs
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Lesson From Zynga: Not All Founders Make Good CEOs

Start-up·Eric Markowitz·about 1 month ago
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It's official: Mark Pincus is stepping aside as CEO of Zynga. It's hardly surprising: Founders rarely make good public-company CEOs. Mark Pincus has left the building. Well, sort of.…

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