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John Smedley Doubles Down on DTC With Fresh E-commerce Look

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John Smedley Doubles Down on DTC With Fresh E-commerce Look

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Managing director Jess McGuire-Dudley is rebuilding the heritage knitwear brand’s online business with a new site, specialist hires, and a push into key international markets.

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Hades and Tilda Swinton Reunite for Second Collaborative Capsule

WWD·Emily Mercer·about 1 month ago

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The alternative British knitwear and ready-to-wear label has released its second Tilda Swinton x Hades capsule collection.

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'Invisible jumpers' create startling optical illusion photos

Creative Bloq ·Joe Foley·about 2 months ago

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John Smedley Doubles Down on DTC With Fresh E-commerce Look

Hades and Tilda Swinton Reunite for Second Collaborative Capsule

'Invisible jumpers' create startling optical illusion photos