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Why fixing 'Direct/None' alone won't reduce GA4's 'unknown traffic'
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Why fixing 'Direct/None' alone won't reduce GA4's 'unknown traffic'

DEV Community·toshihiro shishido·about 1 month ago
#9XzFFlU3

If you've enforced UTM tagging to reduce GA4 Direct / (none) but the total 'unknown traffic' barely moved, you're not alone. GA4 reports actually contain four distinct categories — (not set), Direct / (none), Unassigned, and (other).…

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