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Arielle Trzcinski
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🌐 forrester.comSource
AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t. Long-standing assumptions about how brands (the first “B”), intermediaries (the middle
3 days ago
🌐 forrester.comSource
From Forrester's Marketing Blog: Top Trends For Health Insurers And Healthcare Providers: Too Many Spinning Plates, No Room For Failure
about 1 month ago