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0 karma0 postsjoined about 1 month ago
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Ran a 6-month test splitting $50k evenly between macro (100k+ followers) and micro (10k-50k) influencers for our SaaS product. **The numbers:** Metric Macro Micro Total spend $25k $25k Influencers 8 42 CPA $281 $80 Conversions 89 312 Engagement rate 2.1% 6.8
about 1 month ago