I’m seeing our brand mentioned in ChatGPT and other LLM responses, but none of those mentions have a citation link. At this stage, I don’t even know which one is better for SEO purposes. So I guess I have multiple questions here:

Are citations better than brand mentions? Is it better for an LLM to cite us for general information or recommend us as a solution? Do citations even drive useful traffic? How do you get citations in addition to just mentions? How do you track both of these for reporting purposes?