In 2001, Jake Shivery opened Blue Moon Camera and Machine in Portland’s St. John’s neighborhood. At the time, there were 11 other camera stores across the city, but Shivery decided to open a shop anyway. On December 1, he opened the doors — and no one came. “One of my former mentors had come up to help and he called The Oregonian and pitched the story and they came here and did a little write up of what we were doing. I came to work on Christmas Eve very depressed because we hadn’t gained any traction at all,” Shivery says. “As I turned the corner there was a crowd of people standing at the front door because they had read the article that had come out in the Christmas Eve newspaper. And then we got busy. And we haven’t stopped being busy.” Blue Moon Camera and Machine has become a Portland institution for fans of photography, film, and art. Those words from Shivery were captured by local filmmaker Mike Marchlewski, who directed the short film, “Blue Moon – Your First and Last Camera Store,” above.…