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Real Estate Absorbs Innovation — Here's How to Stand Out

Entrepreneur·Patrick Hagerty·18 days ago
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#industry#real#zillow#estate#change#article
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Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Real estate doesn’t fight change — it rewrites it. Disruption becomes real infrastructure faster than you think. The real estate industry is not afraid of new technology . It’s actually quite good at it, specifically, at taking new technology and making it work for the existing system instead of against it. This is worth sitting with, because the way most people in proptech talk about real estate suggests a stubborn, backwards industry that keeps losing battles with progress. That framing is wrong, and it leads founders to build the wrong things and pitch the wrong story. The industry isn’t losing. It’s adapting. And there’s an important difference between a system that resists change and one that’s learned how to digest it. The industry doesn’t fight change — it rewrites it Watch what happened with Zillow . Before Zillow, listing data was tightly controlled by brokerages and MLS systems. It was a legitimate moat.…

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