The Sanity Composable Content Cloud enables teams to create better digital experiences—unleashing editor creativity while reducing engineering headaches. When it comes to their own marketing site, Sanity has similarly high standards, which is why they rely on Vercel and Next.js. With Edge Middleware and Serverless Functions , Vercel makes it simple for Sanity’s developers to collaborate between teams, create and manage experiments, and empower their users to dream big with pre-built templates. Link to heading Reducing overhead and complexity Sanity launched their marketing site in 2017 using a custom Server-Side Rendering (SSR) React Framework, Docker, and Google Cloud Platform, but found the stack required operational overhead. Whenever there were issues, they’d need to involve an already-busy site reliability engineering team.…