The United States is entering one of its most sport-saturated periods in years, with major national and global events drawing millions of fans into stadiums, watch parties and citywide celebrations. Nowhere is this momentum more concentrated than in the denim industry’s U.S. hub, Los Angeles, which is set to host matches from the 2026 FIFA World Cup, Super Bowl LXI in 2027, and the 2028 Olympic and Paralympic Games. With thousands of athletes and millions of spectators expected to pass through the city, L.A. is becoming a focal point of global sports culture. That surge of game-day energy is spilling into fashion, particularly denim—a staple that fits seamlessly into stadium style. From vintage jeans paired with team jerseys to licensed fan gear with a streetwear twist, the excitement is helping reframe denim as the unofficial uniform of modern fan culture. Brands and retailers with denim roots are claiming their spots.…